Former Green Bay Packers head coach Mike Holmgren said that the culture of the franchise changed when Green Bay managed to sign Reggie White, who would later help them win a Super Bowl.
Holmgren said that White was the greatest defensive player he's ever seen, and that he didn't think the Packers could compete with the other teams recruiting White in free agency. "What are we going to do, give him a block of cheese?"
The rest, as they say, his history. Here's Holmgren on The Rich Eisen Show: